These Social Networking Myths Are Bad for Business
In the last few years, social media has become the place for the best advertising. It makes sense. For the first time, you have a unique opportunity to engage with your customers, to have conversations in real time, and to listen to their opinions and constructive criticism. The problem is that because social networking for business is such a widespread, monumental thing, there are all sorts of silly myths surrounding it – myths that might be keeping you from using social media to its best advantage.
You Have to Hire a Social Media Manager
Social media management is a legitimate position and kudos to the people who do it. Larger brands, companies and businesses need entire companies to manage their social media accounts – keeping up with the latest trends, launching conversations, and engaging with other users all take up a lot of time. As long as you’re willing to learn on your own and have time throughout the day to update or schedule posts, however, you can do it on your own. Then, too, there’s the option of hiring an in-house social media manager.
It Takes Hours to Update Everything
Not at all. You don’t want to over-saturate everyone’s timelines. At most, do a few posts each day on each social networking platform, allowing for the occasional spur-of-the-moment or late-breaking update. In many cases, you can even schedule things ahead of time.
With Social Media, You Don’t Need a Website
This is absolutely false. Even the best social media profile is no substitute for a website. Your company website is the long-form version of who you are and what you do. On social media, it’s more about revealing the personality of your brand and sharing the bullet points.
Do you believe any of these myths? Maybe it’s time for a change.