How to Live Tweet Your Way to Success …

Live tweeting is the next big thing. We’ve all seen it, read about it, maybe even done it without realizing it. From the viral stories where someone live tweets a couple’s awkward first date to TV shows who ask viewers to chime in using a specific hashtag, live tweeting is a quick, easy way to start a real-time conversation about a particular subject. The good news is that in addition to being entertaining and very of-the-moment, live tweeting can have a positive impact on the success of your business.

Business Daily News describes live tweeting perfectly: “real-time content marketing via social media.” You have the opportunity to reach current customers and potential new ones in real-time, which keeps you in the forefront of their minds. As the leader of a live tweeting conversation, you’re partly reporting on whatever’s happening – the subject – and you’re partly copywriting on the fly.

As a business, you can set up a live tweeting conversation to market a new product or an event, to advertise a sale or a special, or to engage in customer outreach. If your business lends itself well to the idea, you can even live tweet the interacts you have with consumers as they occur, although you have to get permission first.

The key is in the hashtag. It’s best to have a hashtag specifically for your business, as well as a tag for each particular conversation. The best hashtags are relevant, pithy, and easy to type as well as read. Choose something complicated and people won’t bother following or participating in the conversation.

You also have to remember to maintain the voice of your brand throughout all of your social media interactions. Stay on message as much as possible, and make sure the tone of your brand is personable, relatable, and approachable. Do you ever use Twitter for business?


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